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We are a full-service agency providing medical education, global and regional brand launches, strategic marketing and advertising campaigns with integrated digital innovations delivering adherence and well-being programmes for better patient care worldwide.
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THE BEST OF
TWO WORLDS.By combining the best medical insights and award winning creative we provide a truly connected, strategic and informed approach to medical education, global brand launches, marketing, consultancy, health technology innovation and patient engagement.
We are driven by a motivation to help transform healthcare into human-centered ecosystems that have a real, sustainable and measurable impact to patients’ lives.
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KUSH RACH
MANAGING
DIRECTOR- Pharmacologist
- 17 years strategic medical communications
- Local and global campaigns
- Experience of working across many areas of the pharmaceutical and healthcare areas, including clinical trials and development
- Core claims development
- Healthcare strategy development
- Sales and marketing consultancy
- Content management
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PAUL FINNAN
CREATIVE
DIRECTORExperience across many creative areas including:
- Multi Award-winning Creative Director.
- A Strategy Lead that translates insight to creative output.
- 21 Years of experience ranging from Creative campaigns to Film & Animation.
- 12 years specific Pharmaceuticals.
- Project management of conceptual ,print and digital pipelines to meet client workflows.
- Worked across EMEA and US regions for many years.
- Experience across numerous therapy areas.
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DR SARAH AYNSLEY
MEDICAL
ADVISOR- University of Keele School of Medicine
- PhD Immunology
- Research interests in Immunology
- Senior lecturer Immunology
- Expert in producing digital educational resources in Immunology
- Expert in innovative teaching methods
- Research interests in gamification for learning
- 8 Separate publications in gamification for learning
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MARC GREENER
SCIENTIFIC DIRECTOR
HEAD OF COPY- PhD Modular genetics, and half a decade of post-doctoral research experience
- Previous editor of a range of medical and academic journals
- Unique ability to bridge the gap between rational and conceptual thinking
- Award winning writer, with experience of the worlds largest networked agencies including TBWA and McCann Health
- Core claims development
- Impactful, accurate content development
- Content management
- Experience across numerous therapy areas
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JAMES FELTON
HEAD OF MOTION
GRAPHICS- Award winning 3D artist/ motion designer/ filmmaker/ photographer
- Previously worked as a wildlife video producer
- More than 5 years of working in the pharmaceutical industry, producing high quality 2D/ 3D visuals for videos/ animations/ for use on multiple platforms. In addition to directing, shooting, and editing live actions films for clients such as:
- Sanofi-Genzyme
- Merck
- Novo Nordisk
- EUSA Pharma
- Roche
- Kyowa Kirin
- Multiple award winner with:
- PM Society
- Creative Floor – best of health
- Lürzer’s archive
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Stephen Eckersley
DIGITAL
DIRECTOR- Front and backend developer
- 22 years digital design and development
- Local and global campaigns
- Strong experience of current digital and innovation trends
- Website development across multiple platforms
- Channel mapping
- App development
- Digital project management
- Experience across numerous therapy areas
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DAVE WARNER
STUDIO
MANAGER- BA (Hons) Typography and Graphic Communication
- 25 years agency experience
- Over 10 years pharmaceutical experience
- Origination of high impact marketing materials
- Extensive knowledge of:
- Pre-press, and print production
- Mock-up material development
- Print ready file production
- Production of bespoke solutions in print
- Production within the confines of ABPI code
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PASCALE DENIS
OPERATIONS
DIRECTOR- Project manager
- 20 years experience within pharmaceuticals and medical devices
- 15 years + EMEA and US experience
- Multiple areas of healthcare industry experience including product launch and clinical trials
- Focused on delivering business need aligned projects
- PRINCE2 Certified
- Multilingual
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SEAN PAINTER
CLIENT SERVICES
DIRECTOR- 13 years strategic medical communications, client management and direction
- Global, US and EU campaign leadership across multiple therapy areas
- Understanding audiences and persona types to create tailored conversations for behaviour change
- Successful at implementing operation efficiencies
- Digital campaign management and direction to optimise engagement and KPIs
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BEN SAYER
ACCOUNT
MANAGER- Human Biologist
- Experience scientific writing
- Research Project: The Effect of Exercise-Induced Cytokines and Myokines on Cancer Stem Cell Marker Expression
- Scientific and Medical communications experience
- Experience producing patient and HCP materials and communications
- Content management
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LUCY STUDD
ACCOUNT
MANAGER- Medical Doctor, former actress
- Working knowledge of:
- Anaesthetics and Critical Care
- Acute and General Medicine
- ITU and Critical Care
- General surgery
- Women’s Health
- Community Medicine
- Research experience including:
- Ethics approval
- Proposal writing
- Clinical trial development
- Background in performance and communications
- Passionate about importance of communications to outcomes
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ALIX CAMPBELL
ACCOUNT
EXECUTIVE- Biomedical science graduate
- Passionate about advances in medical science
- Excellent knowledge of mechanisms of biological treatments
- Medical writing experience
- Brilliantly organised
- Extensive project management experience
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Why This Is Us?
We are uniquely positioned as we have our very own network of HCPs that have a direct involvement in producing your materials, they give us access to the most relevant patients to validate what we are producing.
Our clients are left with zero doubt that what they are paying for is fully validated by the very customers they are supporting.
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Pandemic learnings?
We have lived through unprecedented times;
Companies have had to rapidly rethink the way they engage with their customers.This means now more than ever an omni channel approach is an essential method to adapt
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OUR EXPERIENCE.
Persuasion lies in logic and emotion. -
PATIENT EDUCATION PRINT MATERIALS, GLOBAL RARE DISEASE HCP PATIENT DIAGNOSIS AND TREATMENT CAMPAIGN WITH DIGITAL MATERIALS
View Campaign
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KOL LED MECHANISM OF ACTION ANIMATION AND VIDEO, FOR THE TREATMENT OF PARKINSON’S DISEASE
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BRANDING,
HCP TARGETED CAMPAIGNS,
SUPPORT WEBSITE,
& AUGMENTED REALITY SALES AID
RARE DISEASEView Campaign
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BRANDING,
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HCP TARGETED CAMPAIGNS,
SUPPORT WEBSITE,
DIGITAL SALES AID APO-GO PEN AND PUMP PARKINSON’S DISEASE -
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